Market Info

Sunrise MarketPlace by the Numbers

Annual BID Budget: $800,000
Citrus Heights population: 88,000
Number of free shopping center parking spaces: 13,000
Number if square feet for district business properties: 13,119,546
Number of cars per day Sunrise/Greenback: 50,000
Number of Cars per day Sunrise/Madison: 60,000
Public Area Improvements since BID formed: $6,000,000

Total SMP square feet:

Retail 11,951,892
Office 1,249,105
Annual sales revenue Nearly $450,000,000
Number of Businesses: More than 400

Brand Position

Sunrise MarketPlace is a collection of approximately 400 businesses, services and restaurants densely packed into a 10- block area surrounded by some of the region’s most traveled thoroughfares. We offer consumers a variety of retail, dining and professional services in a safe, attractive and convenient and unique environment.


  • Primary: adults 35-54 in Citrus Heights, Orangevale and Fair Oaks; income $35-70,000
  • Secondary: 25-54 in Carmichael, Folsom, Roseville, Rancho Cordova, Rancho Murietta, Granite Bay and El Dorado Hills; income $70,000 +
  • Households with families; primarily female shoppers

Sunrise MarketPlace - Trade Market

The trade area for Sunrise MarketPlace is broken down into two areas consisting of specified zip codes. The Primary Trade Area (PTA) includes Citrus Heights, Orangevale and the northwest area of Fair Oaks.

The Secondary Trade Area includes Carmichael, the southeast area of Fair Oaks, Gold River, Rancho Cordova, Folsom, El Dorado Hills, Granite Bay, and Roseville south of the Galleria Mall.

Primary Trade Area IncomeSecondary Trade Area Income

Primary Trade Area AgeSecondaryTrade Area Age

Primary Trade Area EducationSecondary Trade Area Education

Click pages for additional Sunrise MarketPlace demographic information